• Here's Your Motivation to Commit to A Skincare Ritual

    When we commit to an exercise routine, we stay motivated by the end goal.  Your goal might be to get healthier, stronger, thinner.  Or maybe the goals are less physical and more emotional- feel better about your self-image, gain more energy, boost your mood!

    You stay motivated to reach this end result and you know that small daily sacrifices have a big payoff! 

    What if we embraced the same approach to skincare?  Staying dedicated to a healthy, effective skincare ritual can be tough- layering on the recommended products, always removing makeup... it takes a bit of time.  

    But it can have an amazing end result.  Daily skincare attention can result in the physical benefits of softer, dewy skin.  When you use serious skincare products, the physical results can be amazing- some products even have one-day result claims like Purity of Elements Radiance Face Serum- 90% of women noticed an improvement in their overall skin texture after ONE DAY of using this breakthrough product!

    But the added benefit of daily skincare rituals goes beyond the physical results.  Think of the emotional benefits you gain from taking care of the largest organ in the body (your skin!).  You'll gain confidence by seeing the immediate results coupled with progress from repeat use.  You'll have moments of peace while you mindfully pause to take a moment of selfcare- to shut out the outside noise and daily stress of your other responsibilities.  

    And perhaps the best benefit of all....taking the time to take care of your skin daily could mean saving time in the long run.  We spend a lot of time covering up our blemishes, hiding the sun spots or layering on makeup to give the illusion of healthy skin.  But daily skincare will eliminate the need to hide behind makeup and will give you the freedom to reveal your skin's natural beauty and radiance!

    Let that be your motivation!  Stay dedicated to your skincare ritual!

    Not sure where to start?  Check out the Purity of Elements Face Care Kit- a complete kit for radiant skin!!

    Posted by Kate Brochu
  • Are You Making This Common Winter Skincare Mistake?

    Is the winter weather taking a toll on your skin?  Despite layering on the moisturizer is your skin still feeling tight and dry?

    You might be making a MAJOR winter skincare mistake!

    Gel-based cleansers can exacerbate dryness making skin dull, dehydrated and sometimes even painful!  

    For most people with combination skin, the best approach is a cream-based cleanser, like Purity of Elements Daily Detox Exfoliating Cleanser.  The added bonus of this cleanser is that it provides gentle exfoliation to slough away dull surface cells while maintaining hydration and moisture without stripping the skin of the natural oils that keep it balanced.  

    With the exfoliating properties, you are also helping your serums and moisturizers penetrate the skin- making your skincare efforts more effective overall!

    Don't do more damage to your skin by over-drying!  Look for a creamy cleanser that gently cleanses your skin without stripping it of the protective natural oils.



    Posted by Kate Brochu
  • Show Your Skin Some LOVE This Valentine's Day With 30% Off SITEWIDE

    This Valentine's Day, Purity of Elements wants to encourage YOU to Show YOUR skin some love!

    In an effort to to encourage you to indulge on yourself during the season of love, Purity of Elements is offering 30% off SITEWIDE with promo code: LOVE

    You are worth it and your body deserves it!

    So experience our rich and creamy Daily Detox Exfoliating Cleanser and restore your skin's luminosity on DAY ONE with our Super Hero product, Radiance Face Serum.   Test out our body care line and indulge in the self-care ritual of Dry Brushing before sloughing away dull surface cells with our luxurious Exfoliating Sugar Body Scrub!  Just a few ideas on how you can Show your Skin Some Love today :)

    Shop Now

    Posted by Kate Brochu
  • Did You Catch Us On QVC?

    It was such a THRILL to feature our "Customer Top Rated" Radiance Face Serum with Jane Treacy on "Beauty We Love" on QVC!  

    We loved telling the Q audience about this powerful serum and it's ability to restore luminosity and radiance to your skin on DAY ONE!  That's right- we got to share our amazing serum story with all of QVC and talk about how, in a consumer survey, 90% of women noticed an improvement in their skin texture after DAY ONE!

    Thank you QVC for the amazing opportunity to showcase our brand as the leader in illuminating skin's radiance!

    What are YOU waiting for- are you ready to GLOW!  Shop our Radiance Face Serum NOW!



    Posted by Kate Brochu
  • New Year's Resolutions

    It's resolution season! We at POE put together a list of the TOP 5 resolutions that we heard during our New Year's celebrations and we thought we would share them with you here!  What do you think?  Will these make your list?

    #1. Be kind to yourself- Is this not the ultimate resolution??  The new year often marks rigid restrictions that involve cutting back, losing, stopping, changing.  This year, we are welcoming in 2017 with a mindful dose of self-love.  Choose to be kind.

    #2. Feed Your Mind, Body, Soul- It isn't just about the food you eat, it's how you fuel your soul.  Yes, clean eating is always good, but don't stop there!  This year we hope to travel more, spend more time with loved-ones, stay mindful and present, engage, make memories.  Exercise, meditate.  Give ourselves permission to relax vs. beat ourselves up for not accomplishing more (see resolution #1).

    #3. Cultivate an attitude of Gratitude-  We LOVE this one.  It's hard not to crave more or to dwell on our shortcomings- personal, emotional, financial, relationships, successes/failures.  But we at POE are determined to always see the glass as half full and to acknowledge that everything comes with a silver lining.  We also happen to be firm believers in the power of positive thought.  Energy flows where attention goes, folks!  Focus on gratitude!

    #4. Drink More Water- Can a resolution be more simple than that?  We don't think so, and yet it is so hard to stay on top of hydration!  We are always praising the benefits of abundant water in-take so it only makes sense to make it one of our top 5 resolutions in 2017!

    #5. Prioritize Selfcare- This is so important to us at POE.  We spend so much of our energy focusing on the responsibilities that surround us, often neglecting our own personal need for attention.  In 2017 we will make time.  Whether it's a daily facial (complete with Purity of Elements skincare, of course ;), a long walk to collect our thoughts, a slowly sipped cup of tea, a yoga class, or a moment of intentional rest (without the guilt of feeling like you should be accomplishing more- again, see #1)- that's our plan in 2017!

    Bonus Resolution: Spend more time outdoors!  There is something about getting fresh air- stepping away from computers, cell phones, TVs and just being outside in nature.  Go for a family hike and build memories, go for a solo-hike and sort your thoughts.  Breath deeply and clean your soul with the fresh air of the great outdoors!


    Would you add anything else??  

    Posted by Kate Brochu