If you have your finger on the skincare pulse, then you've probably heard of the latest trend in skincare....  

Nope, it's not a new cosmetic procedure, and while holistic skincare is getting more and more buzz, it's not that either!

The latest trend is going Make Up Free!  You may have seen the hashtag #MakeUpOptional or #MakeUpFree or, our personal favorite, #MakeUpFreeMonday.  We love the philosophy behind this trend!

 The idea is to take such great care of your skin and to prioritize your overall wellness that you don't need to cover up naturally healthy, glowing skin!  The best part of this trend, we were featured in Kate Brochu's latest video post as she discussed what's in her bag for her Makeup Optional days!

Take a look and check out how Purity of Elements can give you more Makeup Optional days!


Be Well,

The POE Team