Our Story

From the surrounding environment, to the lifestyle, to the rich cultural heritage, the Southwest inspires every product we create at Purity of Elements.

The climate of the desert appears starved for hydration. However, despite these harsh conditions, the environment and culture flourish and thrive. Our products are inspired by the adaptability and resiliency of these surroundings.

Our Purpose

We inspire women to experience the spirit & heritage of the Southwest. Our products are created from the transformative elements of the desert - releasing pure and natural beauty throughout the body.

Our Commitment to you

We are committed to promoting the ideals of Santa Fe through environmental consciousness and holistic well-being. We preserve the cultural and ecological traditions of the Southwest to restore both body and spirit.


All of our products are phthalate, paraben, and cruelty free.