Our Story

From the surrounding environment, to the lifestyle, to the rich cultural heritage, the Southwest inspires every product we create at Purity of Elements.

The climate is dry and can be extreme. The landscape appears starved for hydration. However, despite these harsh conditions, the environment and the culture flourish and thrive. Our products are inspired by the adaptability and resiliency of these surroundings.

Our Purpose

Our purpose is to utilize the natural elements of the earth, combined with science & technology in order to restore balance, infuse hydration and address signs of aging.

Our Commitment to you

We are committed to promoting the ideals of Santa Fe through environmental consciousness and holistic well-being. We preserve the cultural and ecological traditions of the Southwest to restore both body and soul- using traditional scientific validation to support our claims.

We combine Southwestern rituals with nature’s innovations to create safe, effective, meaningful products to renew skin and enhance its natural state of healthy, beauty, and balance.

All of our products are phthalate, paraben, and cruelty free.